TRENDS


GENE PERSONALIZATION

Whether we log on to Amazon to shop or Netfl ix to binge, we are now used to browsing a personalized list of suggestions. But DNA testing is taking customization to the next level, with gene personalization now going mainstream. Sample this. In 2003, it costed $80 million to sequence DNA from a cell.

In 2015, this figure dropped to $10,000 and come 2040, the cost could further drop to $1000! One estimate suggests the global predictive genetic testing and consumer wellness genomics market which was valued at $2.24 billion in 2015, is expected to double to $4.6 billion in 2025. DNA test kits were one of the hottest selling items during the last holiday season on Amazon in the US, selling over a million units. Even Google is now developing a new tool, which utilizes AI to develop a better understanding of our genome. Personalization through DNA testing is reigning in massive changes in the fields of food, fi tness, medicine, cosmetics, and even stemware.

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You take a sample of DNA, send to the lab and high end skin care line, TWO22 will dish out tailor made serums and moisturisers that will compensate for genetic defi ciencies.

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Beer drinking (chugging) in the DNA glass ensures more satisfaction. People submit a DNA sample and have their own 3D printed glass, unique in design, diameter, and capacity, customized to taste, alcohol tolerance, and sensitivity to bitterness, aroma and sociability.

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A marriage between a gene testing company and a local restaurant is one that's perhaps made in heaven. Vita Mojo, in partnership with DNAfit, is dishing out meals by analysing defi ciencies, for close to $300. This is in addition to its sugar, preservative and gluten free offerings.

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iamYiam and Muhdo are two companies geared towards personalized activities and nutrition plans that are suggested after genetic profi ling. For instance, the companies take into account which specific vitamins are vital for your health based on your tests, and adapt their recommendations.