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Today, Amazon is a daily presence in our modem lives. From being the 'everything store' to computing infrastructure for startups and enterprises alike. Well, soon enough it will have a formidable brick & mortar presence. It has reinvented itself- undaunted by failures. So, what sets Amazon apart? Is it Mr. Bezos' restless pursuit of new markets, his relentless ambition to transform retail or his resolve to take big bets? In this issue, we talk to Amazon's Werner Vogels, the man who is part of some of the biggest business ideas of the last two decades (Kindle, AWS, need we say more). Vogels' stories are a crash course in tech leadership.

Just as large businesses place their bets on experiments, failures and risks, Sports have thrived on fandom, rivalries and competition for as long as I can remember. Whether it's the Olympics, Major League Baseball, or my favorites, the Atlanta Falcons, watching from the stands or in the comfort of my living room, rooting for my team involves an element of tribalism and geographical identity - our warriors versus theirs. Yes, sports does invoke the kind of loyalty from their fans that businesses can only aspire for from their customers. So, what can a business learn from sports? We spoke to the authors of the best-seller This Is Your Brain on Sports: The Science of Underdogs, the Value of Rivalry, and What We Can Learn from the T-Shirt Cannon, L. Jon Wertheim, Executive Editor, Sports Illustrated, and Sam Sommers, Professor of Psychology, Tufts University, to discover hidden influences and surprising cues that work as well in boardrooms as in sports arenas.

If it draws a current, it will have an IP, sooner or later. Imagine factory floors, aircraft engines, turbines, medical devices and locomotives, all connected to the Internet, churning data streams and squeezing productivity constantly. Bill Ruh, CEO of GE Digital, an evangelist of the Industrial Internet, speaks to WOOL on the Industrial Internet of Things and why GE is placing big bets on it.

We continue our trend-lust in this issue. Bernard Marr's forecasts for WOOL go beyond shiny new tech breakthroughs on the shelves to cool careers, privacy piracy, Truth and beyond.

From cannibalizing revenues to resolving cultural clashes, innovation in a large business has no easy roadmap. But how about a toolkit that comes in 3 boxes? Prof. Vijay Govindarajan, Distinguished Professor at Dartmouth's Tuck School of Business and a Marvin Bower Fellow at Harvard Business School explains how selectively forgetting the past and non-linear innovation can pave the transition.

And finally, Frank Grillo, CMO Harte Hanks tells us how to make marketing human again.

Enjoy Reading!

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Chief Marketing Officer
Wipro Ltd