Editor’s Note



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The summer issue of WOOL bared the power of Data-Driven Life through trend thinking. If trend thinking is about knowing a good thing before you see it, welcome to the space that makes good things happen.

Like trend thinking, innovating at the intersection is not for everyone. It’s a creative hyperspace where behavioral psychology can mash up with computer science. Step into the discomfort zone of your own creation.

For this edition of WOOL, we collaborated with Frans Johansson, author of The Medici Effect and The Click Moment and CEO of The Medici Group, to bring alive the excitement of teams that thrive by breaking up silos and surprise the world (and themselves) with what’s possible when you walk off the straight and narrow.

Little to large, we have charted and riddled the best of innovations to present six strategies that form the essential toolkit of the X-shaped leader of tomorrow’s digital business. True to WOOL, we don’t preach; we tell stories of those who practice.

In a related story, we explore how IoT’s privacy problems may find an unexpected solution at the University of Illinois at Urbana-Champaign, in a project that set out to use technology to persuade people to lead healthier and happier lives.

Elsewhere in the issue, discover how the rising popularity of bots is personalizing interactions for brands and why data-driven strategy is a must in retail.

We love hearing from you. You can email us directly with your thoughts and critique.

Read more about WOOL at woolmagazine.com

Happy reading!

Chief Marketing Officer
Wipro Ltd